http://andrew.lu andrew.lu Sun, 19 Feb 2012 04:43:56 +0000 http://andrew.lu en http://andrew.lu/Young-City http://andrew.lu/following/andrew.lu/Young-City Sun, 19 Feb 2012 04:43:56 +0000 andrew.lu 2837033 <img src="http://payload26.cargocollective.com/1/4/137727/2837033/YoungCity_1.jpg" width="500" height="679" width_o="500" height_o="679" src_o="http://payload26.cargocollective.com/1/4/137727/2837033/YoungCity_1_o.jpg" data-mid="14414202" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/4/137727/2837033/YoungCity_2.jpg" width="500" height="679" width_o="500" height_o="679" src_o="http://payload26.cargocollective.com/1/4/137727/2837033/YoungCity_2_o.jpg" data-mid="14414203" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/4/137727/2837033/YoungCity_3.jpg" width="500" height="679" width_o="500" height_o="679" src_o="http://payload26.cargocollective.com/1/4/137727/2837033/YoungCity_3_o.jpg" data-mid="14414204" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/4/137727/2837033/YoungCity_4.jpg" width="500" height="679" width_o="500" height_o="679" src_o="http://payload26.cargocollective.com/1/4/137727/2837033/YoungCity_4_o.jpg" data-mid="14414205" border="0" align="left"/>Young City 2008 8.375 in. x 10.75 in. (4) Art direction concept for a real estate advertising campaign promoting apartments themed around a youthful community culture. Designed under the direction of Han Jiaying Design & Associates Shanghai. http://andrew.lu/Portfolio-2009 http://andrew.lu/following/andrew.lu/Portfolio-2009 Sun, 19 Feb 2012 04:09:07 +0000 andrew.lu 2836906 <img src="http://payload26.cargocollective.com/1/4/137727/2836906/P2009_1_2048.jpg" width="700" height="467" width_o="700" height_o="467" src_o="http://payload26.cargocollective.com/1/4/137727/2836906/P2009_1_o.jpg" data-mid="14413607" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/4/137727/2836906/P2009_2_2048.jpg" width="700" height="467" width_o="700" height_o="467" src_o="http://payload26.cargocollective.com/1/4/137727/2836906/P2009_2_o.jpg" data-mid="14413609" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/4/137727/2836906/P2009_3_2048.jpg" width="700" height="453" width_o="700" height_o="453" src_o="http://payload26.cargocollective.com/1/4/137727/2836906/P2009_3_o.jpg" data-mid="14413610" border="0" align="left"/>Portfolio 2009 2008 Personal illustration and book design for comprehensive portfolio of creative work from 2005-2008, made for 2009 college admissions. http://andrew.lu/Limit-4-Promo http://andrew.lu/following/andrew.lu/Limit-4-Promo Sun, 19 Feb 2012 04:06:20 +0000 andrew.lu 2826803 <img src="http://payload26.cargocollective.com/1/4/137727/2826803/LimitPosters_1.jpg" width="400" height="618" width_o="400" height_o="618" src_o="http://payload26.cargocollective.com/1/4/137727/2826803/LimitPosters_1_o.jpg" data-mid="14359827" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/4/137727/2826803/LimitPosters_2.jpg" width="400" height="618" width_o="400" height_o="618" src_o="http://payload26.cargocollective.com/1/4/137727/2826803/LimitPosters_2_o.jpg" data-mid="14359828" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/4/137727/2826803/LimitPosters_3.jpg" width="400" height="618" width_o="400" height_o="618" src_o="http://payload26.cargocollective.com/1/4/137727/2826803/LimitPosters_3_o.jpg" data-mid="14359829" border="0" align="left"/>Limit #4 Promo 2007 11 in. x 17 in. (3) Series of promotional call for art posters to collect student artwork for the fourth issue of Limit Magazine at Phillips Exeter Academy. http://andrew.lu/Meritas http://andrew.lu/following/andrew.lu/Meritas Fri, 17 Feb 2012 09:35:50 +0000 andrew.lu 2826615 <img src="http://payload26.cargocollective.com/1/4/137727/2826615/Meritas_1.jpg" width="650" height="350" width_o="650" height_o="350" src_o="http://payload26.cargocollective.com/1/4/137727/2826615/Meritas_1_o.jpg" data-mid="14359293" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/4/137727/2826615/Meritas_2.jpg" width="650" height="229" width_o="650" height_o="229" src_o="http://payload26.cargocollective.com/1/4/137727/2826615/Meritas_2_o.jpg" data-mid="14359294" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/4/137727/2826615/Meritas_3.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload26.cargocollective.com/1/4/137727/2826615/Meritas_3_o.jpg" data-mid="14359295" border="0" align="left"/>Meritas 2010 Proposed identity for a new integrated, multifaceted health services company from Johnson & Johnson, designed around a visual language familiar yet distinct from the healthcare space. (Select applications shown) Designed under the direction of Craig Duffney at DesignWorks at BBDO New York. http://andrew.lu/Floating-Worlds http://andrew.lu/following/andrew.lu/Floating-Worlds Thu, 26 Jan 2012 10:44:05 +0000 andrew.lu 2680896 <img src="http://payload19.cargocollective.com/1/4/137727/2680896/Floating_1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload19.cargocollective.com/1/4/137727/2680896/Floating_1_o.jpg" data-mid="13770760" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/4/137727/2680896/Floating_2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload19.cargocollective.com/1/4/137727/2680896/Floating_2_o.jpg" data-mid="13770761" border="0" align="left"/>Floating Worlds 2010 10 in. x 8 in. x 7.5 in. (2) Pair of complementary topographic sculptures based on two halves of a sea shell, constructed to create space and shape defined through floating slices / layers. Created under the instruction of Deb Coolidge for RISD Foundation 3D II studio. http://andrew.lu/Alice-in-Wonderland http://andrew.lu/following/andrew.lu/Alice-in-Wonderland Thu, 26 Jan 2012 10:22:04 +0000 andrew.lu 2680806 <img src="http://payload19.cargocollective.com/1/4/137727/2680806/Alice_1a.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload19.cargocollective.com/1/4/137727/2680806/Alice_1a_o.jpg" data-mid="13828833" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/4/137727/2680806/Alice_2a.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload19.cargocollective.com/1/4/137727/2680806/Alice_2a_o.jpg" data-mid="13828834" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/4/137727/2680806/Alice_3a.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload19.cargocollective.com/1/4/137727/2680806/Alice_3a_o.jpg" data-mid="13828835" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/4/137727/2680806/Alice_4a.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload19.cargocollective.com/1/4/137727/2680806/Alice_4a_o.jpg" data-mid="13828836" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/4/137727/2680806/Alice_5a.jpg" width="650" height="433" width_o="650" height_o="433" src_o="http://payload19.cargocollective.com/1/4/137727/2680806/Alice_5a_o.jpg" data-mid="13828837" border="0" align="left"/>Alice in Wonderland 2011 5 in. x 7.5 in. x .75 in. The complete Alice's Adventures in Wonderland by Lewis Carroll set to create an illusory visual experience instead of a traditional narrative experience. Page color shifts throughout the book while text and page elements follow a breakless floating / cascading format and transition in and out of legibility. Created under the instruction of Bill Newkirk for RISD Graphic Design Typography II studio. http://andrew.lu/Audacese http://andrew.lu/following/andrew.lu/Audacese Tue, 24 Jan 2012 10:25:47 +0000 andrew.lu 2666082 <img src="http://payload18.cargocollective.com/1/4/137727/2666082/Audacese_1_2048.jpg" width="700" height="300" width_o="700" height_o="300" src_o="http://payload18.cargocollective.com/1/4/137727/2666082/Audacese_1_o.jpg" data-mid="13507993" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/4/137727/2666082/Audacese_2.1_2048.jpg" width="700" height="467" width_o="700" height_o="467" src_o="http://payload18.cargocollective.com/1/4/137727/2666082/Audacese_2.1_o.jpg" data-mid="13508386" border="0" align="left"/>Audacese 2012 Proposed identity for a premium educational interactive startup. Based on compass and sextant forms and luxury insignias and monograms. ("Audacese = odysseys") http://andrew.lu/Finis-Origine-Pendet http://andrew.lu/following/andrew.lu/Finis-Origine-Pendet Tue, 24 Jan 2012 09:31:00 +0000 andrew.lu 2665903 <img src="http://payload18.cargocollective.com/1/4/137727/2665903/Finis_1.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload18.cargocollective.com/1/4/137727/2665903/Finis_1_o.jpg" data-mid="13507295" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/4/137727/2665903/Finis_2.1.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload18.cargocollective.com/1/4/137727/2665903/Finis_2.1_o.jpg" data-mid="13507315" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/4/137727/2665903/Finis_3.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload18.cargocollective.com/1/4/137727/2665903/Finis_3_o.jpg" data-mid="13507297" border="0" align="left"/>Finis Origine Pendet 2011 6 in. x 4 in. x .75 in. (boxed) Boxed set of six sleeves narrating a momentous yet transient adolescent experience as a boarding student at Phillips Exeter Academy. Sleeves hold written vignettes and photographic transparencies depicting places of significance on campus. Tabbed, boxed form evokes administrative / academic records. Created under the instruction of Andrew Maydoney for RISD Graphic Design Making Meaning studio. http://andrew.lu/Transformer http://andrew.lu/following/andrew.lu/Transformer Tue, 24 Jan 2012 08:54:29 +0000 andrew.lu 2665767 <img src="http://payload18.cargocollective.com/1/4/137727/2665767/Transformer_1.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload18.cargocollective.com/1/4/137727/2665767/Transformer_1_o.jpg" data-mid="13506442" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/4/137727/2665767/Transformer_2.jpg" width="533" height="426" width_o="533" height_o="426" src_o="http://payload18.cargocollective.com/1/4/137727/2665767/Transformer_2_o.jpg" data-mid="13506443" border="0" align="left"/>Transformer 2011 20 in. x 30 in. Poster derived from an exercise in manipulating typographic forms through 3D construction and addition, subtraction, extrusion, and multiplication. Multiple G and T letterforms transform into one abstract object. Created under the instruction of Bill Newkirk for RISD Graphic Design Typography II studio. http://andrew.lu/VAA http://andrew.lu/following/andrew.lu/VAA Tue, 24 Jan 2012 07:55:46 +0000 andrew.lu 2665565 <img src="http://payload18.cargocollective.com/1/4/137727/2665565/VAA_1.jpg" width="650" height="415" width_o="650" height_o="415" src_o="http://payload18.cargocollective.com/1/4/137727/2665565/VAA_1_o.jpg" data-mid="13505445" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/4/137727/2665565/VAA_2.jpg" width="650" height="223" width_o="650" height_o="223" src_o="http://payload18.cargocollective.com/1/4/137727/2665565/VAA_2_o.jpg" data-mid="13505447" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/4/137727/2665565/VAA_3.jpg" width="650" height="454" width_o="650" height_o="454" src_o="http://payload18.cargocollective.com/1/4/137727/2665565/VAA_3_o.jpg" data-mid="13505448" border="0" align="left"/>VAA 2011 One of three semifinal design proposals for the visual component in a total rebrand of New York-based nonprofit Veterans Across America. Rebrand involved multidisciplinary teamwork across strategy, visual, and verbal branding. Identity references military decorations: icon as ribbon and wordmark as badge / medal. (Select applications shown) Designed and developed as part of the 2011 Summer intern team under the direction of Interbrand New York.